Are you Listed in St Louis Restaurant Directory – DineOutSTL?
Have you listed your restaurant in any on-line restaurant directories?
If not, you may be missing one of the simplest, least expensive strategies for getting your restaurants name in front of potential customers.
Directory listings can help you create valuable links to your website or other social media. “Links are the foundation of topical communities, and as such they have as much, if not more, weight with search engine crawlers than keywords do. A web page without links is like an uncharted island. It’s sitting there, right in the middle of the ocean, but most people don’t know it’s there. The island could be littered with diamonds.” So, when a Directory enables you to list your website address; DO IT!
Directory listings help make your business more visible on Google and other search engines. And not just because linking to your own website helps. Directories themselves have characteristics that make them highly attractive to search engines – regular fresh content (new listings); relevant, related content (eg, business); multiple other inbound and outbound links (with other business sites and content) and sheer overall size and longevity. For these reasons your Directory listing may be as or more visible in search engines as your own site!
Directory listings give you credibility. There are several ways a directory listing enhances your credibility. First, it places you in a relevant community, for example with similar businesses. Second, by enhancing your profile. It is one more place your business is being seen – and combined with the other ‘sightings’ – enhances the overall image of your business as being a going concern. Finally, through the profile and information about your business. A well written, clear and compelling profile not only provides credibility, it helps you stand out from others.
So, if you haven’t listed your restaurant in any on-line directories you may want to. For the modest effort involved, the benefits can be substantial.